The annual 618 event continues to warm up, and from this year's 618 event, it can be seen that the relatively quiet market in the first half of this year seems to have ignited new vitality. Driven by hot events,
Mini LED backlight has also attracted attention from the end market in the consumer market. The current Mini LED technology has matured, and the main challenges come from market uncertainty and manufacturers' expectations
Cost control.

From the new Mini LED products released during the 618 event, it can be seen that in the end market, Mini LED backlighting is gradually becoming clear in two directions: high-end direction and high cost-effectiveness direction. From Mini LED TV
Judging from the trend of displays, many manufacturers are restructuring their brand marketing strategies from multiple aspects such as price and product specifications.
Compared with the price positioning of major TV brands, companies such as Samsung and Sony have a high brand influence, which is enough to control the cost increase of Mini LED in products and still focus on high-end production
The product line is the main focus, with products priced at over 10000 yuan. Overall, as Mini LED technology gradually matures, market choices are also crucial for the future direction of Mini LED backlight manufacturers.

However, companies that focus on high cost-effectiveness will choose low partition and low price methods to enter the market first. It is worth noting that some companies that focus on cost-effectiveness will also release high-end products with high partitioning
Products, expanding the brand's development scope, further showcasing technological strength. Saishida Technology is taking this route, focusing on high-end products and creating cost-effective, practical, energy-saving, environmentally friendly, and green lights
An innovative technology enterprise that provides comprehensive customized display product solutions and fast service support.

Saishida is a national high-tech enterprise and a specialized and innovative enterprise in Guangdong Province. It mainly engages in the development of LCD display modules, backlight products, and flat panel displays. The company focuses on "display
The market direction of "hardware and software platform application scenarios" adheres to the values of "innovation, integration, value, and service", and is committed to promoting new display technologies to serve global consumers.

Saishida Technology will persist in creating high-quality optical display products with high cost-effectiveness, staying at the forefront of optoelectronic displays. Saishida Technology strives to become a valuable brand. Dedicated to serving professionals both domestically and internationally
Provide high standard and high-quality LCD display products to business customers and end users, and provide satisfactory product solutions for users.